New Delhi: Shrachi Sports, a renowned name in the field of sports promotion and development, proudly announces the incorporation of Rajasthan United and rebranding it as Shrachi Rajasthan Tigers. This strategic move will expand the company’s presence in the football world and strengthen its commitment towards talent development and sporting excellence. The acquisition is subject to all statutory approvals from AIFF, FIFA and other regulatory bodies. The event was held at the Press Club of India.
In a groundbreaking initiative, Shrachi Sports has launched a countrywide programme called ‘Athlead’ for the upliftment of sports at the grassroots level. Athlead aims to revolutionise sports coaching, promote sports science, create opportunities in sports management and set new benchmarks in sports development.
Guest of Honour, legendary cricketer Sandeep Patil said, “Cricket has changed over time. The coaching and approach to the sport has also changed. Shraachi Sports has set up Athlead to ensure that our athletes take Indian sport to the next level. We must ensure that India is a contender in every sport, in every sporting discipline.”
“Shrachi Sports is writing a new chapter in the history of sports in India,” said Devendra Jhajaria, Chairman, Paralympic Committee of India. Shraachi Sports has collaborated with YOS Sports Health Specialists to develop High Performance, a Centre for Sports Science and Medicine and a Sports Rehabilitation Centre.
Highlighting its vision to transform the Indian sports landscape through innovation and excellence, Rahul Toddy, Managing Director, Shrati Group, said the company is committed to creating a comprehensive ecosystem that discovers, nurtures and empowers talent, which is the only way to convert the strung-out energy of India’s youth into productive value for the nation.
“We were driven by the idea that an ever-changing India requires a shift in the way sports are approached in schools, the way sports are taught and the sports industry itself. Athlead is poised to revolutionise sports in India and raise the bar on the sport,” said Tamar Ghosal, chairman, Shrachi Sports.
The launch event was attended by honourable guests such as Mr. Mario Lemos, Head Coach of RUFC and Mr. Rahul Patwardhan, Founder of YOS.
Shrachi Sports has also opened an Athleed International School in Pailan, West Bengal, with plans to open another school in Alwar, Rajasthan, with more in the pipeline, and will align its sports curriculum with the National Education Policy 2020. All the schools and other Athleed centres will be aligned with and promote the Khelo India initiative launched by the Government of India.